CNBC

At CNBC, I worked directly with the Global Creative Director across a wide breadth of projects. I worked on the marketing materials for CNBC’s entertainment programming, which included everything from building digital media strategies, field producing, and editing.

CNBC is where I learned how to pitch executives on my ideas and own a marketing campaign from A-Z.

Deal or No Deal

While I was at CNBC, I worked on the team that oversaw the relaunch of Deal or No Deal.

One of my roles included correspondence with the briefcase models to ensure they had the necessary marketing materials for promotion.

I was also tasked with promoting the show on all digital channels and live-tweeting along with the broadcast.

The Profit

I also worked on Marcus Lemonis’ show The Profit, cutting clips for promotion and most notably, re-branding the socials.

My intent was to craft consistency and create content that resonated with the audience.

Overall, organic post engagement increased by 86% in 2 months.

A commercial I edited for the CNBC partnership with How To Train Your Dragon