E! NEWS
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*E! News’ most-liked post ever
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Reach: 4,949,505
Likes: 249,222
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Managing the social media accounts for E! News was one of the most challenging and rewarding experiences I’ve ever had.
I was at the helm of a mammoth brand, driving the narrative on pop culture to an audience of over 40 million people.
It taught me how to work (extremely) fast, be uniquely creative, and how to build a cult community.
In my three years at E! I posted up to 150 times a day, across four platforms, and received billions of impressions a month. In 2021, my posts garnered 4.9 billion views, 176.3 million likes, and 1.7 million comments —on Instagram alone. I covered celebrity news, award shows, the pandemic, the Black Lives Matter movement, and everything in between.
Here are some of my favorite posts from that time…
All posts were ideated, created, optimized, and published by me for E! News.
Likes: 252,090
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Reach: 3,537,798