Latest Works

MARS MARKETS

Mars Markets feels more like a culmination of all my professional experiences than the first client I took on (which they were).

At Mars, I oversee the content strategy for the company on every owned marketing channel.

The Mars marketing strategy is three-fold: drive awareness, build belief, and generate action.

From organic and paid social to web and email, my goal is to make the Mars content pack a punch for the audience in as clear a way as possible.

With only one year underway, Mars has built an audience of nearly 2k followers on Instagram, almost 5k users on the waitlist, and continues to foster excitement for the launch of the product to the public (coming in 2026).

For more from Mars, follow on IG

Sundays for dogs

This chart shows the results of my strategy shifts from when I joined in January 2025. These are total engagements and impressions across their main channels — TikTok and Instagram.

For more from Sundays, follow on IG

I was brought in to Sundays to revamp their social strategy and ultimately hand it off to the team. 

In the first few months of my strategy shifts, Sundays saw positive results on both channel and post performance. The Instagram performance was up MoM and YoY for both organic impressions and engagements, and all channels were up YoY for performance. This momentum continued steadily MoM. 

The key to Sunday's success was developing audience-first content series, optimizing the channels for reach, and optimizing our content for engagement. 

In the first few months of my new TikTok and Instagram strategy, we also had multiple videos go viral.

RODEO APP

I was brought in to Rodeo to help develop their social branding. I crafted their social tone, look, and feel, and helped build the structural framework for content development.

I also helped the team find and hire top-tier talent, such as designers and video editors, to execute on the vision. 

My mission with Rodeo was to create a solid brand foundation that would let the product shine, educate users at a glance, and align the “planner friend” with the problems Rodeo solves.

The Rodeo content strategy was built to transition from static-first to video-first, and now it can with a strong branded base.

For more from Rodeo, follow on TikTok