Mars marketsMars Markets feels more like a culmination of all my professional experiences than the first client I took on (which they were).
At Mars, I oversee the content strategy for the company on every owned marketing channel.
Mars Markets is an investment platform, the first of its kind, in which you can invest in your favorite musicians. This was my first time building something from scratch, and I am extremely proud of where we’ve gotten so far.
Key content series:
Educational + Engaging
The Mars marketing strategy is three-fold: drive awareness, build belief, generate action.
From organic and paid social to web and email, my goal is to make the Mars content pack a punch for the audience in as clear a way as possible.
With only one year underway, Mars has built an audience of nearly 2k followers on Instagram, almost 5k users on the waitlist, and continues to foster excitement for the launch of the product to the public (coming in 2026).
For more from Mars, follow along on IG
Educational content that legitamizes the brand. Series include: founder-led FAQs, podcasts with industry experts, and data-backed statements.
Engaging content that excites the audience.
Series include: community-led conversations, the problem/how we’re solving it, and content that shows our positioning.